Making Money Website

In this edition of OK to Make Money Online, let us take a look at Search Engine Optimization (SEO). SEO seems to be the hotbed of conversation on the net these days. It is really simple and yet seems to have such a mystique about it. Why? It is really not an art.

Most web sites do not focus on keywords or keyword optimization. The website authors do not do the proper keyword research and so the pages and the site are not keyword optimized. Then when Google spiders the site what does it find? A whole bunch of keywords but very little uniformity, and if by accident there is some keyword uniformity, what is the keyword? Worse yet the keyword or long tail keywords don’t even pertain to the main subject of the site.

So let’s take a look at a cooking site. What is the main subject? Is it clearly spelled out? Does it have multiple food categories? Is there any related content other than food, say food from Paris or Italy? Do the pictures match the recipe?

If we look over at a cooking site, can you find the main topic? Would it be desserts, beef, American, French, or general? Now therein lies the problem: the information is too general. If we are doing a niche site, we need to be more specific. So we need to break a general site into ten or twenty sites, with each site concerned with one food group, say beef or salads. Now we are talking about a niche. Got the idea?

Now for each major topic, you will need to create a blog or website. However, first you need to research the keyword you will use for each of your major topics. This is where Google’s Keyword Tool (under Adwords) comes in to play. When you use this tool properly, it will help you to focus on a proper keyword or long tail keyword.

After you have completed your research and have determined the best keyword, it is time to find a URL that will contain your new keyword. Go to Blogger and see what can find. When you find a URL with your keyword then start using your keyword on every page and in every article, including the Privacy Page and the About Page. When you have completed your first website, go on to the next and do the same till you have covered all your categories or keywords.

Take any articles that were already on your old site and rewrite them using the appropriate keyword for the article. Make sure you use your keyword or phrase in the title, opening paragraph, body and closing paragraph. Copy that article to the new website and publish it.

Some articles will contain pictures. Make sure you have your keyword or keyword phrase in the description area of the picture, usually found in the HTML code. This is often the text that is displayed while you are waiting for the picture to be displayed.

Some people think this is keyword stuffing, but it’s not if you keep your keywords down in the article to 1-2 percent of your word count.

Review of the rules: make sure your site sticks to one topic, make sure you research your keyword or long tail keyword, and use your keywords in every article and page on your site to make money online. Then as always, get as many backlinks to your site as you can (i.e. traffic).

Michael

With a new edition of OK to Make Money Online, we are going to look at Search Engine Optimization (SEO). SEO is just a fancy term for teaching Google about your website so it can send the best traffic your way and place the proper ads on your page.

Most web sites do not focus on keywords or keyword optimization. The website authors do not do the proper keyword research and so the pages and the site are not keyword optimized. Then when Google spiders the site what does it find? A whole bunch of keywords but very little uniformity, and if by accident there is some keyword uniformity, what is the keyword? Worse yet the keyword or long tail keywords don’t even pertain to the main subject of the site.

Take most sites: they are all over the place with the subject matter. One article may be about shoes, another about clothes and on the same site cooking utensils. So how does Google rate the site and what ads does it display? We have to help Google out here and in response, they will rate your page higher in page ranking.

We need to make your site single purpose. So let’s say you have a site that covers many categories or subjects. We need to break it up into niches, with each niche having a single subject or keyword. Then Google will be able to correctly categorize your site by keyword. So: one subject per niche.

After we have all your topics reduced to a few categories, we will next to build a website or blog for each one. How you do that? We will use a tool that Google supplies to the advertisers in the Adwords section of the Google website. It is called the Keyword Tool. This tool is available to anyone and is used to locate a term or keyword that has been entered in a search request. With the search request, we have a frequency and amount spent per month per keyword identified. This is how you can locate a keyword or keyword phrase.

When you have gathered your keywords, run over to Blogger or check the URLs for your keyword being available. If it’s not, add a few words to the back or front to create a unique keyword, but don’t use hyphens to separate your keywords. After installing your site, create your privacy page, about page and your introductory page making sure to use your keyword.

Once you’re done, break the articles you have on the original site into major subjects and copy them to each new website. Rewrite the articles using the keyword for that site, making sure that the title, first paragraph, last paragraph, and one or two percent of the article body contains the keyword.

Some articles will contain pictures. Make sure you have your keyword or keyword phrase in the description area of the picture, usually found in the HTML code. This is often the text that is displayed while you are waiting for the picture to be displayed.

However don’t overdo it! Overuse was used by Black Hats to trick Google. Google now detects if you overuse a keyword, and will flag you for keyword stuffing.

Let’s review: make sure your sites are narrow in scope but not too narrow, research your subject, pick the best keyword or key phrase, use your keyword in everyplace you can, but don’t overuse in articles. This will help you make money online.

Michael

In this edition of OK to Make Money Online, let us take a look at Search Engine Optimization (SEO). SEO seems to be the hotbed of conversation on the net these days. It is really simple and yet seems to have such a mystique about it. Why? It is really not an art.

The problem for Google is it has only started using natural language, so it has to resort to taking your article text apart and trying to figure out what your site’s main subject or topic is. When this is done, it can send you the most appropriate ads to be displayed on your site. However, it may not be the best words to drive traffic your direction, and isn’t this the point?

So let’s take a look at a cooking site. What is the main subject? Is it clearly spelled out? Does it have multiple food categories? Is there any related content other than food, say food from Paris or Italy? Do the pictures match the recipe?

Now that you have looked over your site, what is you main topic? If your website were a dog, would it be a purebred pedigree or a mutt? If it’s a pedigree, read on. If it is a mutt, we have to fix it now. Start by breaking the site into major topics like your house, bathroom, kitchen, bedroom, etc.

With a list of topics or categories in hand, we need to create a website of each. The hard part is going to be the URL name. This is the one area where the name is important. So how do we determine the best name? By using our keywords. But wait you don’t know what a good keyword for your subject or category would be? OK, let’s ask the expert: Google. You can use the tool Google uses to sell ad space under Adwords, Keyword Tool. With this tool you can input your subject, category and Google will return a list of the searches that people have entered and the keywords they used.

Once you have found a keyword for each of your major topics it is time to create a blog or website. Remember; keep the website focused on a single topic or keyword. The topic or keyword should be in your URL name, the website title, privacy page, the about you page, etc. Use the keyword as often as possible but still make the pages enjoyable and readable. Continue doing this on each new website for the rest of your keywords.

Take any articles that were already on your old site and rewrite them using the appropriate keyword for the article. Make sure you use your keyword or phrase in the title, opening paragraph, body and closing paragraph. Copy that article to the new website and publish it.

Does your site contain pictures? Good! Make sure that every picture has a sentence or caption that includes your keyword.

However don’t overdo it! Overuse was used by Black Hats to trick Google. Google now detects if you overuse a keyword, and will flag you for keyword stuffing.

To review: make your sites single-minded, research your keywords using Adwords, and use your keyword frequently to make money online. Remember you want Google to think you are the expert when you make money online.

Michael

In this article of OK to Make Money Online; let’s look at one of the causes. Somebody out there is telling you that social networking traffic is a great resource for your site. Well, no it is not, and may in fact lower your CTR (click through rate).

Here’s why: Traffic generated from social networks is interested in socializing, not buying. They want to talk about life, their day, their boss, or whatever. They are not in a buying mood. Oh, they will look at what you have and maybe poke a few buttons, but they will soon get bored and click away and you will not make money. The traffic you want is purchase-driven or wanting the newest thing and ready to buy. They may be doing research or price shopping, so you will help them by directing them to their next purchase.

So how does this affect your CTR (click through rate)? Simple — most traffic directed from a social site is not there to buy, they are just checking things out. This will produce a very low CTR and very low conversion (sales). Google will detect this and replace your high-performing ads with generally low-performing ads. So you will not make money or at best very little.

This makes sense to the advertiser and is good business for Google. The advertiser (and therefore Google) wants the people that click the ads to be purchase-oriented, not social. They want to turn that click into a purchase for the advertiser, and so do you so you will make money. If you are driving social traffic to your site, they are looking around, and not likely to be buying anything the advertiser is selling In response to this, Google will steer this traffic and the advertiser away from you by placing low performing ads on your site.

If you have properly tuned your site on a single keyword, have good content and are getting traffic, but your CTR is low, take a look at the traffic you are getting. If the majority of your traffic is from social networks, this is where your problem lies. You need to start directing more traffic from your SERP(search engine results page) placement. This will only occur from writing unique articles and having many good back-links. Don’t replace your article writing with traffic from Twitter. Google will know they are not purchase-oriented buyers and downgrade your ads, and maybe your page ranking. And this is not what you want to do to make money.

Michael

In OK to Make Money Online today, let’s look at why your CTR (click through rate) just dropped to the floor. Maybe a friend, co-worker, or an article you read told you the latest thing was the new social networks, and that these networks could drive loads of traffic to your site. Then it occurred to you — more traffic, more money. But your CTR starting dropping just after you started getting tons of traffic from one of the social networks! Why?

Traffic that is purchase-oriented is on a hunt or quest to find that product or service that fills their current need. They may be doing research, product comparison, or pricing. They are looking to get in, purchase, and get out. Until a store has places where people that know each other can have an in-store, online conversation, they are there to shop, or at least that is what the store owner wants and how you make money.

So how does this affect your CTR (click through rate)? Simple — most traffic directed from a social site is not there to buy, they are just checking things out. This will produce a very low CTR and very low conversion (sales). Google will detect this and replace your high-performing ads with generally low-performing ads. So you will not make money or at best very little.

Remember, your job is to promote your keyword, which is most likely a product or service to make money. While promoting your keyword, you help Google. How? By giving the buyer an entry or landing place for his search request, which you in turn points them to your site, and ultimately on to the advertiser. If we have all done our jobs, and the buyer and advertiser are happy, we get paid.

If you have properly tuned your site on a single keyword, have good content and are getting traffic, but your CTR is low, take a look at the traffic you are getting. If the majority of your traffic is from social networks, this is where your problem lies. You need to start directing more traffic from your SERP(search engine results page) placement. This will only occur from writing unique articles and having many good back-links. Don’t replace your article writing with traffic from Twitter. Google will know they are not purchase-oriented buyers and downgrade your ads, and maybe your page ranking. And this is not what you want to do to make money.

Michael

In OK to Make Money Online today, let’s look at why your CTR (click through rate) just dropped to the floor. Maybe a friend, co-worker, or an article you read told you the latest thing was the new social networks, and that these networks could drive loads of traffic to your site. Then it occurred to you — more traffic, more money. But your CTR starting dropping just after you started getting tons of traffic from one of the social networks! Why?

Did you happen to notice at about the same time, Google started sending groups of ads to your make money site instead of the single high performance ad? On the other hand, did your ads turn into public address ads? Now listen up: social traffic is not buying traffic. Google and the advertisers already know this, and they will downgrade your ads to low performing ads. The advertiser wants qualified, targeted buyers for their products or services. They want people in the mood to buy so they can make money. They know some will be researching and some just looking, but if they did their job right, the customer will be back to buy.

When you bought into the social network hype, you bought into the producers of social networks’ promotion of their product. What is their product? Socializing! However, is that what you are promoting? If so, great! You can stop reading now and go back to making money. If not, and if your keyword is not targeted on the latest “got to have it” craze, then you don’t belong in a social network. When Google detects your error, they will downgrade your ads until you get it.

Remember, your job is to promote your keyword, which is most likely a product or service to make money. While promoting your keyword, you help Google. How? By giving the buyer an entry or landing place for his search request, which you in turn points them to your site, and ultimately on to the advertiser. If we have all done our jobs, and the buyer and advertiser are happy, we get paid.

So the best thing you can do for yourself is write good articles that promote your keyword, and hence the advertiser’s product or service. Then Google rewards you with better performing ads. Remember: Google wants you to be the leading expert and the most popular guy/girl on the block. Not for the social network groups, but for the purchasing groups or groups that will be converted to buyers. And isn’t this what you want to do to make money.

Michael

In this edition to OK to Make Money Online, getting your site or blog indexed in the Google search engine is our main task. No one can guarantee that Google will index your site but if we following the practices used online we will have a good chance to getting you indexed.

In review, let us check off the items that you will need help you get indexed:

1) You have a proper blog setup and active using either Blogger account or a domain name hosting Wordpress or Joomla.

2) You have your keyword(s) in the title.

3) You have made a proper About Page that includes your keyword(s).

4) Using Google’s Privacy Page example, you have modified it and posted the page.

5) Make sure your sitemap is installed and has the right links to your site and Google logged no errors.

6) Two or more original articles are posted on your site using your keywords.

7) You have multiple tags per article, at least 10 relevant tags.
You have multiple categories, if you blog software supports them.

9) You have informed Technorati of your blog and claimed it.

Getting indexed in the Google search engine is our next task. If you are not indexed, it will be very difficult for someone to find you using the Google search engine. So how are you indexed? After you have polished up your Blog and have registered with Adsense it’s time to get you indexed.

Now, log in to your Adsense account, the one you you created in Make Money - Adsense. Click on the “Resources” Tab. Now click on “Webmaster guidelines”. Under the heading “When your site is ready” you will see a hyperlink to addurl.html. Go ahead and click on this link.

This new page will have a sub-title called “Share your place on the net with us.” In the URL input text field type your blogs URL address. Then add a comment and your keyword. Enter the squiggly name to verify a human entered the text and press the Add URL button.

Google will display a confirmation message to notify you that you did everything correctly. Now be patient and wait for the GoogleBot to crawl your new site. Meanwhile, get started writing and posting your next article.

Next time on OK to Make Money online we will look at SEO for your blog.

BigBear

In this edition to OK to Make Money Online, getting your site or blog indexed in the Google search engine is our main task. No one can guarantee that Google will index your site but if we following the practices used online we will have a good chance to getting you indexed.

So, look at the best practices outlined so far:

1) A proper Blogger account or domain name has been set up and Blogger, Wordpress or Joomla is your blog software.

2) The title of your blog contains your keyword(s).

3) You have made a proper About Page that includes your keyword(s).

4) Using Google’s Privacy Page example, you have modified it and posted the page.

5) Check that your site is verified and contains a Sitemap link in Google.

6) You have written at least two or more original articles and posted them on you site.

7) Ten tags per article with one keyword included as a tag. Makes no sense.
When using WordPress, you have multiple categories.

9) You have informed Technorati of your blog and claimed it.

Getting indexed in the Google search engine is our next task. If you are not indexed, it will be very difficult for someone to find you using the Google search engine. So how are you indexed? After you have polished up your Blog and have registered with Adsense it’s time to get you indexed.

Now, log in to your Adsense account, the one you you created in Make Money - Adsense. Click on the “Resources” Tab. Now click on “Webmaster guidelines”. Under the heading “When your site is ready” you will see a hyperlink to addurl.html. Go ahead and click on this link.

On the page titled “Add your URL to Google,” enter your blog’s URL, making sure to add a comment and your keyword. Next, enter the squiggly letters and press the “Add URL” button. Don’t worry, if you get the squiggly letters wrong just re-enter the text when the screen is redisplayed.

With everything entered correctly, Google will display a confirmation message. Congratulations, you have just scheduled yourself to be crawled by the GoogleBot next time it examines the web. Be patient it will take time.

Next time on OK to Make Money online we will look at SEO for your blog.

BigBear

In this edition of OK to Make Money Online, we need to get your site properly indexed. No one, not even Google, will guarantee you will get indexed. Because there are many unknown factors that are part of Google’s internal algorithms, we will follow best practices. Don’t worry you will most likely be indexed.

So, look at the best practices outlined so far:

1) You have a proper blog setup and active using either Blogger account or a domain name hosting Wordpress or Joomla.

2) The title of your blog contains your keyword(s).

3) The “About” page has been created with your keywords(s) and a link to your home page.

4) You have copy and revised Google’s Privacy Page example or copied my Privacy Page and revised it.

5) You have created your Sitemap, verified it and it contains no errors.

6) Two or more original articles are posted on your site using your keywords.

7) You have multiple tags per article, at least 10 relevant tags.
When using WordPress, you have multiple categories.

9) You have informed Technorati of your blog and claimed it.

Getting indexed in the Google search engine is our next task. If you are not indexed, it will be very difficult for someone to find you using the Google search engine. So how are you indexed? After you have polished up your Blog and have registered with Adsense it’s time to get you indexed.

We set up your Adsense account in our previous article, “Make Money - Adsense,” so log in to the account we created. Start by selecting the “Resources” tab near the top. On this page, select the “Webmaster guidelines” under the Reference heading. You will now be taken to the “Webmasters/Site owners Help” page, under the heading “When your site is ready,” you will see a hyperlink to addurl.html. Click the addurl.html hyperlink.

This new page will have a sub-title called “Share your place on the net with us.” In the URL input text field type your blogs URL address. Then add a comment and your keyword. Enter the squiggly name to verify a human entered the text and press the Add URL button.

Google will display a confirmation message to notify you that you did everything correctly. Now be patient and wait for the GoogleBot to crawl your new site. Meanwhile, get started writing and posting your next article.

The next edition of OK to Make Money online will be SEO for your blog.

BigBear

In this edition to OK to Make Money Online, getting your site or blog indexed in the Google search engine is our main task. No one can guarantee that Google will index your site but if we following the practices used online we will have a good chance to getting you indexed.

In review, let us check off the items that you will need help you get indexed:

1) First, you have registered and set up a proper Blogger or a domain using Wordpress or Joomla as a blog.

2) You have your keyword(s) in the title.

3) You have an “About” page that includes your long tail keyword and a back link to your site.

4) The Privacy Page is complete or you have revised a copy of mine.

5) You have created your Sitemap, verified it and it contains no errors.

6) You have written at least two or more original articles and posted them on you site.

7) You have multiple tags per article, at least 10 relevant tags.
You have multiple categories, if you blog software supports them.

9) You have registered with Technorati and claimed your site.

Getting indexed in the Google search engine is our next task. If you are not indexed, it will be very difficult for someone to find you using the Google search engine. So how are you indexed? After you have polished up your Blog and have registered with Adsense it’s time to get you indexed.

Remember that Adsense account we just created in “Make Money - Adsense”? Log in to that account and click on the “Resources” tab. On this page, under References, find the “Webmaster guidelines” and click it. On the next page, about half way down the middle column will be “When your site is ready” and under the title you will see a hyperlink to addurl.html. Click on this link.

On the page titled “Add your URL to Google,” enter your blog’s URL, making sure to add a comment and your keyword. Next, enter the squiggly letters and press the “Add URL” button. Don’t worry, if you get the squiggly letters wrong just re-enter the text when the screen is redisplayed.

With everything entered correctly, Google will display a confirmation message. Congratulations, you have just scheduled yourself to be crawled by the GoogleBot next time it examines the web. Be patient it will take time.

The next edition of OK to Make Money online will be SEO for your blog.

BigBear