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When we talk about marketing we are talking about relationships. We all know that the good relationships are based on regular contact through a variety of different methods. We call our friends; send cards and flowers to our wives and husbands, and employ many other ways of demonstrating our love and affection to the people we care about. When we set out to develop a successful Marketing Campaign we need to follow this same line of thought.

In today’s world, selling is a multi-step process. It has been demonstrated that up to 95% of the people you may reach with your advertising will not yet be in a purchasing mode. This makes it essential to maintain contact with anyone who responds to your marketing efforts. The trick is to build the relationship and condition them to the fact that you can be trusted and are knowledgeable about your product or service. This way when the time to purchase arrives, your company will be the one in the forefront of their minds.

Although the solution to our marketing challenges sounds simple when we condense it into a couple of brief paragraphs, the reality is quite different. The following scenario is an example of what I mean. Imagine you attract 20 new prospects every month through your marketing and you touch base with each prospect 3 times every month. Touching a prospect 3 times in a month is not excessive by the way. Over a period of 6 months, following this same pattern, you would have to manage 1,260 touches. If you are doing it properly you are also doing this through different media. Imagine the time constraints managing this type of activity would put on your day. The unfortunate reality is that you can’t afford not to do this when statistics demonstrate that you will close 75% more prospects when you DO stay in touch with them over the course of a year.

I recently came across a company that has spent the last 12 years developing a systematic and fully media featured marketing program that has automated a multi-step marketing capability. This company is Automated Marketing Solutions or “AMS”. AMS provides a full suite of marketing technology tools and processes that allow any company to deliver a comprehensive marketing program using not only tested, but proven methods. The most exciting aspect of their development is that the entire process can be automated. They refer to it as putting your marketing on Auto-Pilot. Once a business marketing program (including voice messages, e-mails, faxes and other broadcast and mail out collateral) is compiled and sequenced, their Lead Management System or LMS provides the convenient ability to manage and control that program without any further human interaction. It captures leads that respond to marketing and places them into the appropriate program for follow up by the LMS itself. Very little, if any, human input is required. The benefits to this system are significant time savings on what would otherwise be labor intensive tasks. It also provides consistency in marketing messages.

Additional benefits of using their LMS include the retention capabilities of the system. After all, once you have sourced and converted a prospect, your next most important task is to hold onto them. Using AMS LMS means that businesses never need worry about losing customers who misinterpreted their lack of contact for apathy. Because of AMS years of experience in building multi-media marketing programs they are able to assist and teach users regarding the best methods to use as they build their own campaigns.

If you would like to learn more about Lead Management Systems and how it can benefit your business, visit Automated Marketing Solutions today. Discover how quickly and economically you can implement and start benefiting from AMS tested and proven technology and experience.

When we talk about marketing we are talking about relationships. We all know that the good relationships are based on regular contact through a variety of different methods. We call our friends; send cards and flowers to our wives and husbands, and employ many other ways of demonstrating our love and affection to the people we care about. When we set out to develop a successful Marketing Campaign we need to follow this same line of thought.

In today’s world, selling is a multi-step process. It has been demonstrated that up to 95% of the people you may reach with your advertising will not yet be in a purchasing mode. This makes it essential to maintain contact with anyone who responds to your marketing efforts. The trick is to build the relationship and condition them to the fact that you can be trusted and are knowledgeable about your product or service. This way when the time to purchase arrives, your company will be the one in the forefront of their minds.

Although the solution to our marketing challenges sounds simple, when we condense it into a few brief paragraphs, the reality is quite different. The following scenario is an example of what I mean. Imagine you attract 20 new prospects every month through your marketing and you touch base with each prospect 3 times every month. (Incidentally, contacting a prospect 3 times in a month is not excessive). Over a period of 6 months, following this same pattern, you would have to manage 1,260 contacts. If you are doing it properly you are also doing this via different forms of media. Imagine the time constraints managing this type of activity would put on your day. The unfortunate reality is that you cant afford not to do this - statistics show that you will close 75% more prospects when you DO stay in touch with them over the course of a year.

Recently I came across a company that has spent the last 12 years developing a systematic and fully media featured marketing program that has automated a multi-step marketing capability. That company is Automated Marketing Solutions or “AMS”. AMS provides a full suite of marketing technology tools and processes that allow any company to deliver a comprehensive marketing program using tested and proven methods. But the most significant aspect of their development is that the entire process can be automated. They refer to it as putting your marketing on Auto-Pilot. Here’s how it works. Once a business marketing program (including voice messages, e-mails, faxes and other broadcast and mail out collateral) is compiled and sequenced, their Lead Management System or LMS provides the unique ability to manage and control that program without any further human interaction. It captures leads that respond to marketing and places them into the appropriate program for follow up by the LMS itself. Very little, if any, human interaction is required. The benefits to this system are significant time savings on what would otherwise be labor intensive tasks and consistency in marketing messages.

Additional benefits of using their LMS include the retention capabilities of the system. After all, once you have sourced and converted a prospect, your next most important task is to hold onto them. Using AMS LMS means that businesses never need worry about losing customers who misinterpreted their lack of contact for apathy. Because of AMS years of experience in building multi-media marketing programs they are able to assist and teach users regarding the best methods to use as they build their own campaigns.

If you would like to hear more about Lead Management Systems and how it can benefit your business, visit Automated Marketing Solutions today. You will be surprised at how quickly and economically you can implement and start benefiting from AMS tested and proven technology and experience.

If you would like to hear more about Lead Management Systems and how it can benefit your business, visit Automated Marketing Solutions today.

Unfortunately, in today’s market, foreclosure numbers are growing. Financial Institutions with large portfolios of sub-prime mortgages are failing in record numbers. Some of today’s largest and most well-known brokerages and insurance companies are being either sold, taken over, or bailed out by the US government. People are losing their jobs and families are struggling to pay skyrocketing gas and inflated grocery prices. With all of this chaos, Wall Street is reeling and investor confidence is shaken.

If you think the economy isn’t affecting your business, you might want to consider that your customers and prospects are being bombarded with doom & gloom messages about how bad the economy is and constantly hearing about the recession on the radio, in newspapers, and in magazines. Surrounded by all this negativity, as a business owner, your prospects and customers cant help but be affected. Its human nature to react with caution and cut back on spending or at least be more careful about what people spend their money on.

No matter how hard you try, you can’t escape it. The question is, what can you do about it? Dan Kennedy, often referred to as the worlds #1 marketing consultant and best-selling author, has agreed to give you $613.91 of his BEST Money-Making and Marketing Information for FREE.

If you’re not familiar with Dan, let me give you the quick run-down as I have had the pleasure of working with him, and utilizing his talents over a number of years to help grow my business. As a marketing consultant, he has worked hands-on with clients in 136 different product, service, and business categories. In the information publishing field, he has literally guided hundreds of start-ups to multi-million dollar annual sales. He routinely commands fees of $19,000.00 per day for private consulting; $45,000.00 - to as much as $75,000.00 plus royalties to write an ad campaign, series of sales letters or other marketing materials. Over 80% of all clients who utilize his services once, opt to do so repeatedly.

Because the value of what he delivers far exceeds the fees he charges, he is in great demand.

Currently, in todays market, foreclosures are at an all-time high. Banks with large portfolios of sub-prime mortgages are failing in numbers unheard of. Some of the greatest and most well-known brokerages and insurance companies are being either sold, taken over, or bailed out by the US government. People are losing their jobs and struggling to try and pay skyrocketing gas and grocery prices. With all of this downturn, Wall Street is reeling and investor confidence is shaken.

If you think the economy isn’t affecting your business, you are most likely in denial. You might want to consider that your customers and prospects are being bombarded with doom & gloom messages telling them just how bad the economy is. We are constantly hearing about the recession on the radio, on television, and in newspapers. Surrounded by all this negativity, as a business owner, both your prospects and customers cant help but be affected. Its human nature to react with caution and watch spending or at the very least be more apprehensive about what people spend their money on.

No matter how hard you try, you can’t escape it. The question is, what can you do about it? Dan Kennedy, often referred to as the worlds #1 marketing consultant and best-selling author, has agreed to give you $613.91 of his BEST Money-Making and Marketing Information for FREE.

If you’re not familiar with Dan, let me give you the quick run-down as I have had the pleasure of working with him, and utilizing his talents over a number of years to help grow my business. As a marketing consultant, he has worked hands-on with clients in over 125 different product, service, and business categories. In the information publishing field, he has literally guided hundreds of start-ups to multi-million dollar annual sales. He routinely commands fees of $19,000.00 per day for private consulting; $45,000.00 - to as much as $75,000.00 plus royalties to write an ad campaign, series of sales letters or other marketing materials. Over 80% of all clients who utilize his services once, return to him to use them again.

Because the value of what he delivers far exceeds the fees he charges, he is in great demand.